AdWords reviews – links to review of Google’s AdWords system

AdWords reviews – links to the best reviews

We don’t review products ourselves. Instead we provide links to existing online reviews to save you time searching for them. Note that we do not endorse any reviews or other content that we link to in any way.

AdWords – what it is

AdWords is Google’s flagship advertising product that lets advertisers buy ad space on web properties owned by Google including its search engine, YouTube and Gmail. In addition it lets advertisers place ads on the many millions of third party sites that are enrolled in Google’s AdSense system. It is principally a pay per click system so advertisers pay Google every time an ad is clicked. The amount paid is determined by the maximum amount the advertiser bids to pay and amount competitors are prepared to pay. In most cases the advertiser pays less than their maximum bid. The system is complex and as a consequence many marketing agencies have formed to provide advice and implementation services including our own