Category Archives: Business Leads

The wrong end sales lead formula

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Sale lead costs and the “wrong end” math formula that stops you overpaying Many businesses sell sales leads. So if you search Google for, say, insurance sales leads, you’ll see a list of websites and ads about sales lead suppliers. But how much should you pay? What do sales leads… Read more »

Business leads and how to get them

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There are two types of business leads: B2B leads and B2C leads. B2B leads refer to sales leads for businesses that predominantly sell to other businesses. A good example is a pension company that sells company pension schemes to businesses. The value of this type of lead can be very… Read more »